Strategic Alignment and misalignment

Strategic Alignment is the process of business model redesign to align strategic goals, business model, culture and values. In a fast and disruptive world how quickly an organization strategically aligns itself, can be the difference between make and break.

Example of successful strategic alignments:

• Netflix, changed from a video tape rental to leading streaming platform
• Southwest Airlines
• Toyota Motors
• Andriod, IOS
• Samsung

Example of strategic misalignments:

• Blockbuster, from largest video tape rental to bust.
• Northwest Airlines 
• General Motors
• Symbian OS
• Kodak Photos
• Atari 

Thus the rule of thumb is, align or be lost in time.

Reference:
(1). http://www.advancebusinessconsulting.com/advance!/strategic-alignment/strategic-alignment-business-cases.aspx