Customer always right have been the corner stone of customer engagement. If you like pizza, you will go to any of the pizza restaurants around your place. Whether you like thin crust or thick, onions or mushrooms, less cheese or more, you as a customer can choose among all the restaurants that serve your taste. Imagine if by some reason all but one pizza restaurant remains in your neighborhood. Now it a different situation as you as a customer and pizza chef as service provider will know that you have lost the luxury of choice. So now if you want to have your customized pizza, you may look to cut a deal with the chef like I will eat here twice a week for 2 months if you serve a pizza with so and so amendments in the original recipe.
5G deployment in USA is a similar story. One of the biggest player in the industry; Huawei, is banned owing to security concerns. Ericsson appears to be the only choice since Nokia, ZTE, Samsung etc. cannot match the demand and requirements put forward by North American operators. This means that Ericsson can dictates the terms of engagement. Instead, the network operators are signing long term engagement agreements with Ericsson to ensure a constant supply line for 5G network deployment as they face a race with rest of the world.
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